SEO
One-Sentence Conclusion
To get your corporate website into the answer pools of AI search engines like ERNIE Bot, Doubao, and Tongyi, the first step is to get Baidu to index your pages — most China-based AI engines still rely heavily on Baidu's index, off-site authoritative citations, and structured entity information as key signals. Complete the checklist in this article item by item, and you can typically see indexing improvements within 2–4 weeks.
Why Baidu Indexing Is a Prerequisite for GEO
| Stage | Role |
|---|---|
| Baidu indexing | Pages enter Baidu's search index, making them citable by ERNIE Bot and similar AI engines |
| Sitemap + proactive push | Tells crawlers "there are new pages" |
| ICP filing displayed | Trust signal for China-based entity sites |
| Organization / FAQ Schema | Helps AI identify entities and Q&A content |
| llms.txt | Provides AI crawlers with a sitemap and intent index |
| Same-source off-site content | Zhihu, WeChat Official Account, and Baijiahao reinforce entity consistency |
Q: Can I just do SEO and skip GEO?
A: You can start that way, but AI search is growing fast. We recommend having the same content serve both SEO (keyword rankings) and GEO (Q&A citations).
2026 Corporate Website GEO Indexing — 10-Step Checklist
1. Confirm Your Site Is Accessible to Crawlers
robots.txtdoesn't block critical paths- No site-wide
noindex - HTTPS certificate is valid, no mixed-content errors
2. Submit a Sitemap
- Visit
https://your-domain.com/sitemap.xmlto confirm it opens - Log in to Baidu Search Resource Platform and submit the sitemap
- Re-push after publishing new articles
3. Use Proactive Push (API or Script)
The GULINGLE website already has scripts/baidu-push.js configured — run the push whenever a new blog post or service page goes live to shorten the indexing wait time.
4. Display Your ICP Filing Number in the Footer
For sites operated by China-based entities, display the ICP filing number in the footer (e.g., 粤ICP备2024164256号-2) and link to the MIIT filing lookup page.
5. Deploy Structured Data
- Site-wide
OrganizationJSON-LD (company name, URL, contact info) FAQPageJSON-LD on the/faqpageArticleJSON-LD for blog posts
6. Publish llms.txt
Provide https://your-domain.com/llms.txt at the root path, listing core services, products, FAQ, and a blog intent index so AI crawlers can quickly understand your site structure.
7. Write Core Pages in Q&A Style
Open every service page and solution page with 2–3 sentences that directly answer the question, for example:
**Q: Which company
